Privacy policy
Last updated: February 20th, 2026
Who are we?
The word mark ‘INNR’ and the figurative mark consisting of the stylized word ‘INNR’ (collectively, the ‘Trademarks’) are owned by INNR Lighting B.V..
Innr Lighting B.V., registered under number 564 566 70 with the Dutch Chamber of Commerce, VAT number 852134332, provides products and services to consumers under the trademarked name INNR.
Both companies are wholly owned subsidiaries of Innr Holding B.V.. All three companies are Dutch companies with residence in The Netherlands. Innr Lighting B.V. owns the website on www.innr.com, as well as other domain names that redirect to www.innr.com, such as www.innrlighting.com, www.innr.nl, www.innr.de, etc.
This privacy policy is of Innr Lighting B.V., hereinafter simply called "Innr" or “we”. Our address is Catharina van Renneslaan 20, 1217 CX Hilversum, The Netherlands, and you can reach us by email on or via the “Contact us” page on our website.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
Scope and definitions
This Privacy Policy applies to you if and when you interact with Innr.
In accordance with the EU GDPR (General Data Protection Regulation), the EU Data Act, and other applicable laws, in the following subsections of this Privacy Policy we will explain to you in detail:
- When we store or process data about you, your Innr devices, or your usage of Innr devices.
- What data it concerns.
- For what purposes we store or process the data.
- Where we store the data.
- For how long we store the data.
- How we protect the data.
- What your rights are as “Data Subject” or “User”.
This Privacy Policy applies in addition to the Terms of Service and any other terms and conditions that may apply for the Products, Content and Services (see definitions below). If you require any more information or have any queries about this Privacy Policy, please contact us through one of the channels mentioned under “Who are we?”.
To explain everything clearly, we will first define some terminology.
General Definitions
App – all versions and variants of Innr’s light controller app, used to install, configure, monitor and control your Innr Smart Lighting System.
Cloud Service – Innr’s cloud service, used to install, configure, monitor and control your Innr Smart Lighting System.
Content – all content, including but not limited to pictures, videos, text, and applications, provided by Innr on, in, or through the Services, including User Content.
Customer Service – Innr’s processing of service/support requests from Visitors.
Innr Account – Innr System Account or Innr Website Account
Innr System Account – a user account in Innr’s Cloud Service, created with / accessed via Innr’s App.
Innr Website Account – a user account created on Innr’s Website. Innr Website Accounts are not linked to Innr System Accounts.
Innr Smart Lighting System – the smart lighting system of a Visitor, consisting of the App on their mobile devices, Cloud Service for their Innr System Account, and their Products and any non-Innr products connected to the system.
Interact with Innr – you interact with Innr when you use our Services, for example by visiting the Website, buying Products, owning and using an Innr Smart Lighting System, or communicating with us by email, telephone, or any other channel including social media. You also interact with Innr when you use a 3rd party service in combination with our Services, and when a Third Party, for example a retailer or 3rd party service provider, contacts us on your behalf. You do not interact with Innr when you use our Products within the smart home or smart lighting system and app of another provider, if such use is not in combination with our Services or linked to an Innr Account.
Product – Innr product, including but not limited to Zigbee, WiFi, Thread, and Matter lights, smart plugs, remote controls, sensors, bridges and hubs.
Services – all services provided by Innr to Visitors, including Website, App, Cloud Service, and Customer Service Platform.
Terms of Service – the terms and conditions under which Innr provides the Services; these are available on the Website.
User Content – Content uploaded or otherwise provided to Innr by Visitors.
Visitor – a natural or legal person that interacts with Innr; a User is also a Visitor. In this Privacy Policy by Visitor we mean you.
Website – the website at , or any other domain redirecting to it, including but not limited to, , , , etc., including the webshop integrated in the website.
EU GDPR Definitions
Data Controller – party responsible for the processing of Personal Data; in this case Innr.
Data Processor – party that performs the processing of Personal Data on behalf of, and according to the instructions of, a Data Controller; in this case, the providers contracted by Innr for the provision of Services.
Data Subject – person whose Personal Data is being processed; in this case, you.
Personal Data – also known as Personally Identifiable Information, i.e. any data that directly or indirectly identifies, relates to, describes or can be associated with you.
EU Data Act Definitions
Connected Product – a product that obtains, generates or collects Product Data and that is able to communicate that data via an electronic communications service, physical connection or on-device access; in this case, all Products.
Data Holder – a natural or legal person that uses and makes available Product Data or Related Service Data which it has retrieved or generated during the provision of a Related Service; in this case, Innr.
Data Recipient – a Third Party to whom the Data Holder makes data available, including following a request by the User to the Data Holder, or in accordance with a legal obligation.
Product Data – data generated by the use of a Connected Product, designed to be retrievable, via an electronic communications service, physical connection or on-device access, by a User, Data Holder or a Third Party.
Related Service – a digital service that is connected with a Connected Product in such a way that its absence would prevent the product from performing one or more of its functions, or that adds to, updates or adapts the functions of the product; in this case, Innr’s smart lighting system, consisting of the Cloud Service and the App.
Related Service Data – data representing the digitisation of user actions or of events related to the Connected Product, recorded intentionally by the User or generated as a by-product of the User’s action during the provision of a Related Service by the provider.
Third Party – a natural or legal person, acting for purposes which are related to that person’s trade, business, craft or profession, other than the User of a Connected Product or Related Service.
User – a natural or legal person that owns a Connected Product and/or receives Related Services; in this case, you.
Our data collection, storage and processing
Whenever you interact with Innr, we may collect, store and process Personal Data of you, and Product Data and Related Service Data of your Products. We use this data primarily to provide Services to you. Detailed information is provided in the subsections below.
We do not sell your data. In certain circumstances, we may disclose some of your data to Third Parties who perform services on our behalf, such as cloud services, web services, payment processing, shipping, customer service, communication, etc. Those parties act as Data Processors, acting on behalf of us as Data Controller. Annex A contains a list of those parties with further details.
We may furthermore disclose some of your data to Third Parties at your request, for example if you wish to use a 3rd party service such as voice control in combination with our Services. Such parties are Data Recipients to which we as Data Holder provide data.
We may also disclose your data to other Data Recipients when we believe this is appropriate to comply with any applicable legal obligations, to enforce our Terms of Service and any other applicable terms and conditions, and to protect the rights, property, and safety of Innr, our users or others.
Finally, we may disclose your data in connection with a business transaction such as a merger, sale, or acquisition. In such transactions, customer data is usually one of the transferred business assets, however, your data remains subject to this Privacy Policy until you consent otherwise.
When you visit the Website
While you are browsing the Website, we may collect or process:
- Browser type, version, and preferred languages: to display content in a pleasant format and in a language you can understand.
- Location / timezone: for purposes like estimating taxes and shipping, and determining the applicable currency.
- Shipping address: we may ask you to provide this to determine shipping cost before you place an order.
- Products you’ve viewed: to show you products you’ve recently viewed.
- Cart contents: to show you what you placed in your online shopping cart.
Except for the first item which is a part of your browser and how you configure it, this data is stored partly on your computer or mobile device in the form of cookies and similar technologies, and may be stored partly on the servers of our website provider; see Annex A for more details.
To secure the Website, we log the IP address of visitors and the requests of their browsers with a timestamp. Browser requests include the above-mentioned data and cookies, the usernames of login attempts, and cookies mentioned in the remainder of this Privacy Policy. The purpose of these logs is to check for malicious activity and to protect the site from specific kinds of attacks. This data is stored by our website provider; see Annex A for more details.
At your first visit to the Website, we will ask your consent to:
- Use your data to provide enhanced functionality on and personalization of the Website.
- Process and store the pages you visited, navigations between and within pages, previous and/or following sites visited, the length of your visit, and any other data about your interaction with the Website. The purpose of collecting this data is called “analytics” and serves to improve our Website and the online shop within it, and to enhance our place and ranking in search engines.
- Store anonymous identifiers with the purpose of showing you targeted advertisements of our Products on other websites.
You can change your consent at any time; section “Your rights as Data Subject or User” describes how. The data is stored by our analytics and advertisement providers; see Annex A for more details.
The Website may be scanned for potential malware and vulnerabilities by 3rd party software. During such scans, the 3rd party software could find personal information that is posted on the Website, such as User Content. This data is stored by our security providers; see Annex A for more details.
Pages on the Website may include embedded content such as videos, hosted on other websites. Those websites, referred to here as auxiliary content providers, may collect data about you and monitor your interaction with that embedded content. The data is stored by the auxiliary content providers; see Annex A for more details.
Our Website may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated to or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators
When you create a Website Account
If you register (create an account) on the Website, we may store:
- Account information such as username, password, security questions and other information used for account security purposes.
- Contact details you provide in your user profile, such as name, address, phone number, and email, so that you do not have to fill in your details every time you want to place an order.
- The location (country) and language you chose on the Website within your account, so that these choices are remembered even after the cookies in question expire.
- When you log into your account or access it while logged in, we save your login in one or more cookies. If you log out of your account, the login cookie is removed or reset.
The data in your account is stored by our website provider; see Annex A for more details.
When you buy Products on the Website
When you buy Products on the Website, you will be asked to provide information including which Products you want to order, and your name, billing address, shipping address, email address, and phone number. You also have to choose a payment method and provide payment details.
You will be given the option to create an account (an Innr Website Account) to save your name, addresses, email and phone number for future orders. If you already have an account, you can log in so that this information is automatically filled in.
We use the provided data to:
- Send you information about your account (if applicable) and order.
- Respond to your requests, including refunds and complaints.
- Process payments and prevent fraud.
- Comply with any legal obligations we have, such as calculating taxes.
- Send you the ordered Products.
- Set up your Website Account.
- Improve our store offerings.
- Send you marketing messages, if you choose to receive them.
The data about your orders is stored by our website provider, and if you were logged in or created an account while placing an order, the order is linked to your Innr Website Account. If you consent to receiving marketing emails, your email address is also stored by our email marketing provider. Your payment data is stored by the payment provider that processes the payment method that you choose. Finally, your shipping details are shared with our fulfilment provider to pick, package and transport the purchased goods to you. See Annex A for more details.
When you buy Products in other places than the Website
When you buy Products in other places than our Website, for example on an online marketplace or from a retailer, you only interact with Innr if Innr is the seller. In most cases, Innr is the seller if it concerns an online marketplace, and Innr is not the seller if it concerns an online retailer. The website in question must provide information about this. In case of a brick-and-mortar retailer (a physical shop), Innr is not the seller and you are not interacting with Innr.
If Innr is the seller and you are thus interacting with Innr, it depends on the terms and conditions of the online marketplace what data we process of you. You will have an account with the online marketplace, or you order there without an account, and the online marketplace will share the necessary data with us. In most cases this will be limited to the order, containing your name, the shipping address and the ordered products, but please refer to the privacy policy of the marketplace for details.
When you subscribe to our newsletter
If you subscribe to our newsletter, your email address will be added to our mailing list, where it is kept until you unsubscribe. You can unsubscribe at any time by clicking on the unsubscribe link in a newsletter email, including the welcome mail after subscribing. The purpose of the mailing list is to send you inspirational articles, product offers and promotions. The mailing list is stored by our email marketing provider; see Annex A for more details.
When you subscribe to a waitlist
If you add your name and email address to the waitlist of a Product that is temporarily unavailable or on pre-order on our Website, we will store your name and email address in the waitlist until the Product becomes available. At that time we will send an email to all addresses on the waitlist. We may keep the waitlist for a number of weeks after that to provide follow-up, after which the waitlist is deleted. Waitlists are stored by our website provider; see Annex A for more details.
When you take part in a promotion
If you take part in a promotion or competition, we store the data you provide to us to be able to participate, usually name and email address. When the promotion or competition ends, winners may be asked for additional data such as shipping address. The purpose of storing and processing this data is to execute the promotion or competition according to its terms and conditions. Additional collected data and purposes may be specified in those terms and conditions.
If a promotion is run on our Website, your participation data is stored by our website provider; see Annex A for more details.
If a promotion is run somewhere else, the terms and conditions of the promotion will be made available in that place and will detail the collected data, where it is stored, its retention period, who is the Data Controller and Data Holder, and whether data is shared with any Data Processor, Data Recipient, or other Third Party.
When you upload User Content
If you upload User Content to the Website, such as leaving a comment, we collect the data you upload, and also your IP address and browser user agent string to help spam detection. Only the data you upload will be visible to other Visitors. The data is stored by our website provider is retained for as long as the User Content is visible on the Website.
Uploaded User Content may furthermore be checked through an automated spam detection or other security service. Data collected during this process is stored by our security providers; see Annex A for more details.
If you upload content to the Website, it will be public and accessible by anyone. If you upload images, you should avoid uploading images with embedded location data. We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to it will respect your privacy or keep it secure. We are not responsible for the privacy, security, accuracy, use or misuse of any information that you and others make publicly available on our Website.
When you use your Innr Smart Lighting System
As mentioned before, when you use our Products within the system and app of another provider without using our App, you are not interacting with Innr. Consequently, in that case we cannot collect any Personal Data, Product Data, or Related Service Data from you.
When you use our App and/or Services, whether in combination with Innr Products or with (compatible) products from another supplier, or even without products, you are interacting with Innr and we will collect, store and process the following Personal Data, Product Data, and Related Service Data:
| Nature/category | Data element | Sub-elements / remarks | Generated/frequency |
|---|---|---|---|
| Account data | Account ID | Must be an email address. | Once, at account creation. |
| Password | Only a “hash” stored on the server. | ||
| Nickname and avatar | |||
| Country and timezone | |||
| Creation date & time | |||
| Access control data | Home WiFi network SSID | Name of WiFi network. | Once, when you connect the Product to your Home WiFi network. |
| Home WiFi password | Only stored locally on the Product that you connect to your home WiFi network, and locally within the App on your mobile phone if you choose to remember it; this data is not uploaded to any server. | ||
| Logins | Timestamp, Account ID, mobile device identifier, and IP address. | At every login to an Innr App. | |
| Authorized mobile devices | List of authorized mobile devices (authorized to access your account), for each: unique identifiers (MAC address, IMEI, serial number), brand and model, OS and OS version, last seen IP address, current timezone, Innr App version. | At every login to an Innr App, and when you remove an authorized device from within the App. | |
| List of Home Shares | For each share: Home name, invited user’s Account ID, Share name. | Whenever you share or unshare your home with other Innr users. | |
| App usage data | User data | Timestamp, Account ID, mobile device identifier, IP address. | Whenever you use the App. |
| Navigation Data | Navigation and screen visits, duration of screen visit, clicks/taps/ swipes and other interactions, timestamp. | ||
| Smart home configuration data | Homes | Name, icon, geographic location, lists of Rooms, Devices, Routines, Scenes, and Automations. | Whenever you change the configuration of your Innr Smart Lighting System, i.e. add/delete/modify Home, Room, Device, Routine, Scene, or Automation. |
| Rooms | Name, icon, Lists of Devices and Scenes. | ||
| Devices | Name, icon, unique identifiers (serial number, MAC address, UUID), pairing info (WiFi SSID, Zigbee Install Code, etc.), device type, brand, model, firmware version, capabilities, user configuration (e.g. desired state in Routines and Scenes, sensor sensitivity, etc.) | ||
| Routines | Name, icon, list of Devices and their states. | ||
| Scenes | Name, icon, list of Devices and their states. | ||
| Automations | Name, icon, trigger conditions (days/times, events, etc.), actions (activate Routine or Scene, activate transition in Room or (list of) Device(s), etc.). | ||
| Smart home usage data | User data | Timestamp; | With every action or event. |
| Account ID, mobile device identifier, and IP address, OR | |||
| Automation. | |||
| Configuration data change | Add, delete, rename, move, edit, enable/ disable, etc. of Homes, Rooms, Devices, Routines, Scenes, and Automations. | Whenever you change the configuration of your Innr Smart Lighting System. | |
| Manual control | Turn on/off, dim, change color or color temp, activate/deactivate, etc. Homes, Rooms, Devices, Routines, and Scenes. | Whenever you manually control your Innr Smart Lighting System with the App. | |
| Automated control | Executions of Automations. | Whenever an Automation executes. | |
| Device data | Continuous: metering data and measurements. | Continuous: every few minutes if there is a change. | |
| Events: sensor and key events, state changes, online/offline detections, software upgrade events (start, progress, fail, succeed, versions). | Events: when the event occurs. | ||
| Services data | User data | Timestamp, browser user agent, name and version, IP address, Account ID, Innr authentication tokens, 3rd party authentication tokens. | Whenever you visit a webpage of our Cloud Service. |
| Action performed | Confirm your email address / account, reset your App password, link your account to a 3rd party service, accept a Home Share, etc. | ||
| Navigation data | Page visit and duration, items clicked, entered data, etc. | ||
| Customer Service data | User data | Timestamp, Account ID, mobile device identifier, and IP address. | Whenever you submit a Customer Service request through the App. |
| Problem description | Including any uploaded photos and videos. | ||
| Affected Device(s) | List of Device identifiers. |
The purposes of processing this data are as follows:
- To be able to provide the Innr Smart Lighting System and all its features to you, accessible both inside your home as well as outside of your home.
- To safeguard the security of your Innr Smart Lighting System, your Innr System Account, the App, and the Cloud Service platform.
- To maintain and improve the App and Cloud Service platform.
- To provide you with service/support, requested via the App.
The data listed in this section is stored by our smart home platform provider; see Annex A for details.
While your data is accessible to our smart home platform provider, they are not allowed to use your data for any other purpose than to provide the service, with the possible exception of when you request customer service from us. In that case we may need the help from our smart home platform provider to analyse your request, investigate any issue, and find a suitable solution. If that is the case, we will ask your permission to share your data with our smart home platform provider.
Our smart home platform provider may also access anonymized and aggregated data for data analysis, with the purpose of improving the Service. For this purpose, the data is first anonymized (decoupled from Account ID, names removed, etc.), then aggregated according to various criteria, and only then transferred to the smart home platform provider for analysis.
When you use 3rd party services in combination with our Services
Data about your Innr Smart Lighting System can be seen by a Third Party if you have connected your Innr Account to an account that you have with such a Third Party, for example a voice control service. Such 3rd party services are not provided by Innr; you use those services under the agreement that you have with them.
If you choose to connect your Innr Account with your account of a 3rd party service, as a Data Holder we will share account data, smart home configuration data, and smart home usage data with them as Data Recipients, according to their requirements. Their use of your data, and your use of their services, is subject to their privacy policies and their terms of service. You should carefully review those to determine whether you approve of them.
When you contact us
When you contact our Customer Service for help with Innr Products and/or Services, we may collect certain data from you. This may include contact information such as your name and address, email address, phone number, social media identifiers and the content of your emails, chats and other communications with Innr. This may also include technical information about your Innr Smart Lighting System.
We collect this information to give you the best and most efficient Customer Service possible. For instance, for customer enquiries and technical questions, we may use your contact information to respond in your preferred contact channel. For technical problems, we may use system diagnostic data to troubleshoot your issue. For product returns, we may use your contact and order information to verify product receipt and/or delivery.
Customer Service data is stored by our Customer Service platform provider; see Annex A for details.
Information from third parties
Other than Personal Data provided to us by you through the use of our Services, including Product Data and Related Service Data through the use of your Innr Smart Lighting System, we may collect additional information about you from third parties under exceptional circumstances, for example to resolve any irregularities regarding payment or the fulfilment of an order.
How do we protect your data?
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. We have taken the necessary precautions to protect all parts of the Services and all data including your Personal Data, Product Data, and Related Service Data stored in the various parts of the system, from misuse, loss, or unauthorized alteration. Our security measures include industry standard technology and equipment to help protect your data.
All our Data Processors are required to uphold at least the same level of security and privacy as we ourselves. If we share data with Data Recipients other than at your request, we require those Data Recipients to uphold at least the same level of security and privacy as we ourselves.
If we share data with Data Recipients at your request, we have no control over the security and privacy measures employed by those Data Recipients. It is your responsibility in that case to check this and refrain from working with unreliable Data Recipients.
Should there be a breach of security despite all the measures we have taken, we have a defined protocol to deal with such situations with the purpose of limiting the consequences of the breach of security as much as possible.
As a Data Subject and User, you also have a responsibility to protect your data. You must decide the security measures that are appropriate for you; common examples are choosing passwords that are not easy to guess, keeping your user name and password secret, using different passwords for different services and accounts, keeping your PC, mobile devices, apps and applications updated, and using a virus scanner.
If you believe your Innr System Account or your Innr Website Account has been compromised, please contact us immediately.
Your rights as Data Subject or User
Depending on where you live, you may have some or all of the rights listed below in relation to your data. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
For the submission of all requests to exercise your rights, or any queries concerning this Privacy Policy, please send an e-mail to us at the following address: . In your request, please specify which data you are writing us about, i.e. data gathered on our Website, newsletter / waitlist / promotion subscription, Innr Smart Lighting System data, customer service data, or other data. You may also contact us by ordinary mail at the address mentioned in the section ”Who are we?”.
You may have the right to request inspection, amendment and/or removal of your Personal Data, including your Product Data and Related Service Data, or to oppose or restrict our processing thereof.
- For data collected and processed on the Website under your Innr Website Account, you can remove it by deleting your Innr Website Account.
- For data collected and processed on the Website not linked to your Innr Website account, you can adjust your consent by removing cookies in your browser and reloading the Website; the Website will show the cookie consent dialog again.
- For data collected and processed through your Innr Smart Lighting System, you can remove it by deleting your Innr System Account within the App.
In the event you request us to remove your data, we shall use reasonable effort to remove it from our systems as soon as practicable, except where it is necessary for us to keep the data for compliance with a legal obligation which requires processing by Union or Member State law that applies to us, or for the establishment, exercise, or defence of legal claims. An example of a case where we cannot always honour a request for deletion is data about orders for the purchase of Products; we are required to keep such data for tax and warranty purposes.
Please be aware that removal of your data may not always include removal of copies of your data in backups. The data may remain there for the retention period of the backups, usually not longer than 3 months.
You may have the right to direct us to share your data with a Third Party. If you exercise this right, we shall evaluate your request against applicable laws and requirements such as those stated in Articles 5, 6 and 7 of the EU Data Act, and we shall use reasonable efforts to satisfy your request as far as we are legally required to do so.
You may have a right to direct us not to "sell" or "share" your Personal Data or to opt out of the processing of your Personal Data for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Website.
We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may have a right to appeal our decision if we decline to process your request or part of your request. You can do so by replying directly to our denial.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
If you have complaints about how we process your Personal Data or handle your requests, please contact us. If you are not satisfied with our response to your complaint, depending on where you live you may lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities .
Children's data
Innr’s Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us immediately at [email protected] and we will use our best efforts to promptly remove such information from our records.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Annex A With whom do we share your data?
In certain circumstances, we may disclose some of your data to Data Processors who perform services on our behalf. Our Data Processors have access to the data needed to perform their functions, but may not use it for other purposes. Further, they must use the data in accordance with this Privacy Policy and as permitted by applicable data protection laws.
Our Data Processors may be based in the European Economic Area (EEA, meaning EU + Iceland, Liechtenstein, and Norway), but could also use servers outside the EEA. If you are an EEA resident, then whenever any of your data is transferred to outside of the EEA, we ensure that the data is transferred in accordance with this Privacy Policy and as permitted by the applicable data protection laws. To this end, we rely on European Commission decisions regarding which countries offer an “adequate level of protection”, and wherever this is not the case, we use contracts with “Standard Contractual Clauses” published by the European Commission.
The subsections below list all our Data Processors with details on the data they process on our behalf, including where the data is stored, how long it is kept (the “retention period”), and any other details that are relevant to you.
Website providers
Our website provider is Shopify, see and for information about where and how long your data is stored.
In addition to Shopify, we use Cloudflare to manage, secure, and optimize performance of our Internet domains and Services, see for information about where and how long your data is stored.
When you visit our Website, we use cookies and similar technologies (collectively called “Cookies”) to power and improve our Website and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services, in our legitimate interests to administer, improve and optimize the Services according to Art. 6 (1) (f) of the EU GDPR. For specific information about the Cookies that we use related to powering our store with Shopify, see . We may also permit third parties to use Cookies on our Website to better tailor the services, products and advertising on our Website and other websites.
Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies completely can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking cookies may not completely prevent how we share information with third parties such as our advertising partners, as such sharing may also use other technologies such as server-side APIs.
If you created an Innr Website Account, the data in the account is kept until you change or delete it, or until you delete the account.
When you buy Products on our Website, the order data is retained for as long as we are legally required for tax, accounting, and warranty purposes.
Analytics providers
Our analytics providers are Shopify (see under “Website providers”) and Google Analytics, see for Google’s general privacy policy which includes Google Analytics, describing among others where and how long your data is stored.
We have configured Google Analytics to store data for 14 months, after which any identifiable fields are anonymized and the data is only used in aggregated form. Note that if you decline Analytics Cookies, no identifiable fields are processed.
Advertisement providers
Our advertisement providers are Google Ads (see for Google’s general privacy policy which includes Google Ads) and Amazon Ads. We use Google Ads to show advertisements on websites, and Amazon Ads to show advertisements on Amazon, see . Please refer to these privacy policies for information about where and how long your data is stored. Note that if you decline Advertising Cookies, we may still show you advertisements but they will not be personalized or targeted specifically to you by using your data.
Auxiliary content providers
Currently we use only YouTube as an auxiliary content provider; see for Youtube’s privacy statement, which refers to Google’s privacy policy, for information about where and how long your data is stored.
Security providers
Our security providers are Shopify and Cloudflare; see under “Website providers”.
Payment providers
Our payment providers are Shopify (see under “Website providers”), PayPal, Google Pay, and ???
Please see for information about where and how long your data is stored by PayPal, and how you can change your privacy preferences.
Please see , which refers to Google’s privacy policy, for information about where and how long your data is stored by Google Pay.
Fulfilment providers
Our fulfilment providers for purchases on our Website are ???
For purchases on marketplaces where we are the seller, our fulfilment provider is usually the marketplace, but in some cases may also be one of the previously mentioned fulfilment providers.
Email marketing provider
Our email marketing provider is Shopify; see under “Website providers”.
Smart home platform provider
Our smart home platform provider is Leedarson, see . Their smart home platform is based on Amazon Web Services (AWS), see .
All Personal Data, Product Data, and Related Service Data of Innr Smart Lighting Systems are stored within Innr System Accounts, for EEA/EU and UK based customers in data centres within the European Union, and for customers in other parts of the world in data centres in the United States.
It is worth noting that the Related Service Data, i.e. the data that is stored on servers of the smart home platform, contains the Product Data that is generated by the Products over time. While the Product Data mostly contains only the last value of a data element, the Related Service Data contains a history of those values.
App usage data, smart home usage data, Services data, and Customer Service data are stored for a limited time, usually less than 3 years but in some cases up to 7 years.
Account and system configuration data are stored indefinitely until you delete your account or withdraw your consent. Both can be done within the App, or by contacting us by email. Withdrawal of your consent does not result in the deletion of your Innr System Account, but all data stored under your Innr System Account will be deleted, including all your usage and system configuration data, but excluding your Account ID (email address) and nickname.
Regular backups are made of all data. After you delete your account or withdraw your consent, some of your data may remain in backups for up to 3 months. Should we be forced to restore a backup, we will take all reasonable precautions to prevent your deleted data from being restored.
Customer Service platform provider
Our main Customer Service platform provider is Freshworks; see for information about where your data is stored.
Communication for Customer Service requests can use various channels such as email, chat apps, and social media. For emails for Customer Service purposes, Microsoft is our provider; see for information about where your data is stored.
We retain all our Customer Service communication with you for 7 years.
